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Point of Purchase

Point of Purchase

Marketing ploy to influence the customer to choose a specific brand or to make an impulse buy. POP’s draw attention to brands or special offers to create additional value.

THE CHALLENGE:  The client wanted to say Chick-Fil-A is #1 but still incorporate the large cow corrugate.

THE SOLUTION:  Best of both – attach the #1 hand to the corrugate and placed in each retail chain.